Gary posted his favorite Ikea commercial on his blog earlier today. I do agree with him that the "start the car" lady is fantastic, but my favorite ikea commercial is this one from a few years ago.
I love their commercials - I just wish their stuff wasn't so crappy.
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ryan, i also love this commercial. you're right about the crappy stuff though, if the commercial was extended it would probably show the old lamp surviving the rain and the new one falling on the ladies head as she had improperly put it together from the strange picture-instructions.
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